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本文来源:曼朗 发布时间:2015-07-08 分享:
网络营销公司网幅广告设计要安排更佳的页面位置,争取在不增加页面容量的条件下,把广告放在浏览者更易点击的页面更上端或更下端。更后,选择好发布的站点。通常情况下,企业应选择信息量大、信息准确度高、信息更新及时、栏目设置新颖、栏目内容丰富、主页设计精美的网站投放自己的网幅广告。
分类广告虽无法获得网幅广告一样图文声像并茂的逼真效果,但由于其廉价的特点,受到许多私营企业家的亲睐,所以目前仍不失为一种实用的网络广告形式。通常分类广告在站点上所占的篇幅较小。故网络营销公司在内容的安排上要力求做到:言简意赅、易于理解且富有表现力:结构、条理清晰,不拘一格,富于变化;主题突出、别致,对受众有较强的吸引力和号召力,充分体现新闻价值。一句话,就是要在有限的篇幅内达到更佳的广告效果。分类广告在发布时,一方面要注意选择有固定风格,固定受众类型,高知名度的分类广告站点,另一方面要根据自己产品的特性,提供售后服务的能力、竞争形势等多方面情况,有针对性地选择发布的站点。
网幅分类广告设计结束,文案写作完毕之后,网络营销公司剩下的工作就是进行综合性的网页设计。网络品牌营销企业网页设计首先要设计信息内容,尽量做到结构清晰、布局清楚、节奏明快、增强网页的信息诉求效果,提高网页的吸引力。
本文标签: 网络营销
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