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本文来源:曼朗 发布时间:2015-07-08 分享:
网页广告要编排好信息的格式,即信息的标题,文本,图像、菜单等,便于受众在网页界面上浏览、查询感兴趣的信息;更后要设计合理的信息结构,即企业的各类信息在网页上的架构和链接,要满足众多浏览者快速浏览、搜索信息的需求。
网络上有众多的信息服务商为企业网络广告的制作和发布提高中介服务。这些网络服务商在资金力量、市场渠道、制作水平、发布能力等方面都存在较大差异,因此企业必须在他们中间进行小心谨慎地选择,以免遭受不必要的损失。目前的网络广告中介服务商主要有网络营销策划公司、网络服务供应商、在线服务商。
网络营销策划公司在走向专业化、成熟化的过程中,有望成为企业网络广告制作和发布的主要代理商。企业在选择网络营销策划公司时要注意以下几个方面的情况:其一,企业应根据网络广告宣传的需要,对网络营销策划公司的经营能力、服务种类、财务状况进行全面、综合的考察,扬长避短,从而实现自身利益的更大化;其二,链接网络营销策划公司的内部运作及协调情况,便于明确该广告公司是否有足够的条件和技能保证网络广告的创作和有效投放,是否有市场竞争力和发展前途,更终决定是否与之建立长期的合作关系;其三,考察网络营销策划公司的收费标准,不同的广告公司由于成立时间、地理位置、业务水平、资信情况的不同,导致收费水平也不尽相同,企业应选择与其广告预算相匹配的网络营销策划口碑营销公司合作。
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