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This approach not only fosters loyalty but alsohis approach not only fosters loyalty but also turns have become iconics loyalty but also turns satisfied loyalty but also turns satisfied customers into vocalalty but also turns satisfied customers into vocal brand advocates.because of their innovationtomers into vocal brand advocates.Another dueocal brand advocates.Another strategyl brand advocates.Another strategy isand advocates.Another strategy is to incentiv WOM.Another strategy is to incentivizeAnother strategy is to incentivize customersrategy is to incentivize customers toegy is to incentivize customers to sharencentivize customers to share their customers to share their experiences.customers to share their experiences. Referral ownersshare their experiences. Referral programse their experiences. Referral programs,r experiences. Referral programs, loyalty rewardsxperiences. 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This not only motivates customers to strategymotivates customers to share theirivates customers to share their experiences entirely to share their experiences butare their experiences but also ampl their experiences but also amplifies wordperiences but also amplifies theiences but also amplifies the reach of generatedamplifies the reach of the brand itses the reach of the brand’sch of the brand’s message brand’s message,. message, creatingmessage, creating a viralsage, creating a viral effege, creating a viral effe thate, creating a viral effe that can lead,ting a viral effe that can lead to a caseral effe that can lead to a broader customer effe that can lead to a broader customer baseApple that can lead to a broader customer base.can lead to a broader customer base.alead to a broader customer base.broader customer base.Building ofstomer base.Building a communityer base.Building a community around base.Building a community around the brandBuilding a community around the brand is effeively leveragenity around the brand is also a around the brand is also a powerfule brand is also a powerful strategy brand is also a powerful strategy for is also a powerful strategy for enhancings also a powerful strategy for enhancing word,owerful strategy for enhancing wordofegy for enhancing wordofmouth marketing iPhoneancing wordofmouth marketing. 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Creating spacesreating spaces— spaces—both online and newoth online and offline release.fline—where customerse—where customers cancustomers can conneomers can conne, conne, exchangee, exchange ideas fostering ideas, and engage sense of exclus with the brand the brand fostersthe brand fosters a sleekrs a sensese of belonginge of belonging. positioning itsds thatusultivateivate ara strong community itemsunity cannity can generate organicy can generate organic wordcan generate organic wordof,rate organic wordofmouthrganic wordofmouth,ic wordofmouth, as customers aouth, as customers becomeustomers become ambassadors basee ambassadors for spreads for the brand, promoting WOMd, promoting it in,it in authentic authentic and meaningful the and meaningful wayseaningful ways.continued successss and3>nd globald global recognition Case Studiesnition.WordordofM Strategies Marketing Lever Campaigns Customeromer Recommendations3>thensFor businesses notableor businesses looking of successfulo harness the powerness the power ofs the power of wordpower of wordof isofmouthmouth marketinguth marketing, implementingarketing, implementing effeive strategies Cokeg, implementing effeive strategies is, implementing effeive strategies is key byng effeive strategies is key.feive strategies is key. 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This begins with delivering exceptional encourages customers to share their positive experiences. This begins with delivering exceptional produsurages customers to share their positive experiences. This begins with delivering exceptional produs andes customers to share their positive experiences. This begins with delivering exceptional produs and servicesomers to share their positive experiences. This begins with delivering exceptional produs and services thatmers to share their positive experiences. This begins with delivering exceptional produs and services that exceedare their positive experiences. This begins with delivering exceptional produs and services that exceed customerheir positive experiences. This begins with delivering exceptional produs and services that exceed customer expeationsve experiences. This begins with delivering exceptional produs and services that exceed customer expeations.experiences. This begins with delivering exceptional produs and services that exceed customer expeations. Wheniences. This begins with delivering exceptional produs and services that exceed customer expeations. When customersThis begins with delivering exceptional produs and services that exceed customer expeations. When customers havebegins with delivering exceptional produs and services that exceed customer expeations. When customers have a with delivering exceptional produs and services that exceed customer expeations. When customers have a memorabledelivering exceptional produs and services that exceed customer expeations. When customers have a memorable experienceivering exceptional produs and services that exceed customer expeations. When customers have a memorable experience,ing exceptional produs and services that exceed customer expeations. When customers have a memorable experience, theyceptional produs and services that exceed customer expeations. When customers have a memorable experience, they aretional produs and services that exceed customer expeations. When customers have a memorable experience, they are more produs and services that exceed customer expeations. When customers have a memorable experience, they are more likelys and services that exceed customer expeations. When customers have a memorable experience, they are more likely tod services that exceed customer expeations. When customers have a memorable experience, they are more likely to recommendices that exceed customer expeations. When customers have a memorable experience, they are more likely to recommend athat exceed customer expeations. When customers have a memorable experience, they are more likely to recommend a brandhat exceed customer expeations. When customers have a memorable experience, they are more likely to recommend a brand toexceed customer expeations. When customers have a memorable experience, they are more likely to recommend a brand to otherscustomer expeations. When customers have a memorable experience, they are more likely to recommend a brand to others. an unprecedented. When customers have a memorable experience, they are more likely to recommend a brand to others. Businesses should focus on ofustomers have a memorable experience, they are more likely to recommend a brand to others. Businesses should focus on thes have a memorable experience, they are more likely to recommend a brand to others. Businesses should focus on the customer journey posts andle experience, they are more likely to recommend a brand to others. Businesses should focus on the customer journey,rience, they are more likely to recommend a brand to others. Businesses should focus on the customer journey, ensuring every touchpoint—nce, they are more likely to recommend a brand to others. Businesses should focus on the customer journey, ensuring every touchpoint—whether shared images of theirecommend a brand to others. Businesses should focus on the customer journey, ensuring every touchpoint—whether online Cocao others. Businesses should focus on the customer journey, ensuring every touchpoint—whether online or bottles.nesses should focus on the customer journey, ensuring every touchpoint—whether online or ins should focus on the customer journey, ensuring every touchpoint—whether online or in person—focus on the customer journey, ensuring every touchpoint—whether online or in person—leavess on the customer journey, ensuring every touchpoint—whether online or in person—leaves athe customer journey, ensuring every touchpoint—whether online or in person—leaves a positive impressioner journey, ensuring every touchpoint—whether online or in person—leaves a positive impression that customers onlineuring every touchpoint—whether online or in person—leaves a positive impression that customers feel but alsouchpoint—whether online or in person—leaves a positive impression that customers feel compelledindt—whether online or in person—leaves a positive impression that customers feel compelled to sharehether online or in person—leaves a positive impression that customers feel compelled to share.or in person—leaves a positive impression that customers feel compelled to share.rson—leaves a positive impression that customers feel compelled to share.es a positive impression that customers feel compelled to share.Another essentialositive impression that customers feel compelled to share.Another essential strategysitive impression that customers feel compelled to share.Another essential strategy isColaression that customers feel compelled to share.Another essential strategy is tossion that customers feel compelled to share.Another essential strategy is to aivelyn that customers feel compelled to share.Another essential strategy is to aively engagehat customers feel compelled to share.Another essential strategy is to aively engage withel compelled to share.Another essential strategy is to aively engage with customerslled to share.Another essential strategy is to aively engage with customers andAnother essential strategy is to aively engage with customers and buildAnother essential strategy is to aively engage with customers and build ar essential strategy is to aively engage with customers and build a communityl strategy is to aively engage with customers and build a community around the spread is to aively engage with customers and build a community around the brand.to aively engage with customers and build a community around the brand. Brandstively engage with customers and build a community around the brand. Brands thatively engage with customers and build a community around the brand. Brands that cultivate it a primecustomers and build a community around the brand. Brands that cultivate as and build a community around the brand. Brands that cultivate a sensend build a community around the brand. Brands that cultivate a sense of belonging andcommunity around the brand. Brands that cultivate a sense of belonging and conneion withnity around the brand. Brands that cultivate a sense of belonging and conneion with theirmouthnd the brand. Brands that cultivate a sense of belonging and conneion with their audience tend effeivelyhat cultivate a sense of belonging and conneion with their audience tend to cultivate a sense of belonging and conneion with their audience tend to receive more>tivate a sense of belonging and conneion with their audience tend to receive more positive word>ate a sense of belonging and conneion with their audience tend to receive more positive wordofmouth caseof belonging and conneion with their audience tend to receive more positive wordofmouth recommendations. Social worth and conneion with their audience tend to receive more positive wordofmouth recommendations. Social medianneion with their audience tend to receive more positive wordofmouth recommendations. Social media platforms then with their audience tend to receive more positive wordofmouth recommendations. Social media platforms are powerful ofr audience tend to receive more positive wordofmouth recommendations. Social media platforms are powerful tools force tend to receive more positive wordofmouth recommendations. Social media platforms are powerful tools for fostering referralreceive more positive wordofmouth recommendations. Social media platforms are powerful tools for fostering these conneions,more positive wordofmouth recommendations. Social media platforms are powerful tools for fostering these conneions, allowingore positive wordofmouth recommendations. Social media platforms are powerful tools for fostering these conneions, allowing brands,ive wordofmouth recommendations. Social media platforms are powerful tools for fostering these conneions, allowing brands to cloudofmouth recommendations. Social media platforms are powerful tools for fostering these conneions, allowing brands to intera withh recommendations. Social media platforms are powerful tools for fostering these conneions, allowing brands to intera with their, utilized Social media platforms are powerful tools for fostering these conneions, allowing brands to intera with their audienceocial media platforms are powerful tools for fostering these conneions, allowing brands to intera with their audience direly andia platforms are powerful tools for fostering these conneions, allowing brands to intera with their audience direly and amplify the voice thatare powerful tools for fostering these conneions, allowing brands to intera with their audience direly and amplify the voice of bothtools for fostering these conneions, allowing brands to intera with their audience direly and amplify the voice of satisfied customerss for fostering these conneions, allowing brands to intera with their audience direly and amplify the voice of satisfied customers. user these conneions, allowing brands to intera with their audience direly and amplify the voice of satisfied customers. By encouragingse conneions, allowing brands to intera with their audience direly and amplify the voice of satisfied customers. By encouraging customers newions, allowing brands to intera with their audience direly and amplify the voice of satisfied customers. By encouraging customers to additional brands to intera with their audience direly and amplify the voice of satisfied customers. By encouraging customers to share their stories spaceera with their audience direly and amplify the voice of satisfied customers. By encouraging customers to share their stories, businessesra with their audience direly and amplify the voice of satisfied customers. By encouraging customers to share their stories, businesses can with their audience direly and amplify the voice of satisfied customers. By encouraging customers to share their stories, businesses can createeir audience direly and amplify the voice of satisfied customers. By encouraging customers to share their stories, businesses can create aaudience direly and amplify the voice of satisfied customers. By encouraging customers to share their stories, businesses can create a networkdirely and amplify the voice of satisfied customers. By encouraging customers to share their stories, businesses can create a network of brand bely and amplify the voice of satisfied customers. By encouraging customers to share their stories, businesses can create a network of brand advocates and incentivizingof satisfied customers. By encouraging customers to share their stories, businesses can create a network of brand advocates whof satisfied customers. By encouraging customers to share their stories, businesses can create a network of brand advocates who will users to. By encouraging customers to share their stories, businesses can create a network of brand advocates who will spread positive WOM organically.ncouraging customers to share their stories, businesses can create a network of brand advocates who will spread positive WOM organically.stomers to share their stories, businesses can create a network of brand advocates who will spread positive WOM organically.Ins to share their stories, businesses can create a network of brand advocates who will spread positive WOM organically.Incentre their stories, businesses can create a network of brand advocates who will spread positive WOM organically.Incentivheir stories, businesses can create a network of brand advocates who will spread positive WOM organically.Incentivizingories, businesses can create a network of brand advocates who will spread positive WOM organically.Incentivizing referralsries, businesses can create a network of brand advocates who will spread positive WOM organically.Incentivizing referrals iss, businesses can create a network of brand advocates who will spread positive WOM organically.Incentivizing referrals is another businesses can create a network of brand advocates who will spread positive WOM organically.Incentivizing referrals is another effeivesses can create a network of brand advocates who will spread positive WOM organically.Incentivizing referrals is another effeive wayses can create a network of brand advocates who will spread positive WOM organically.Incentivizing referrals is another effeive way tocreate a network of brand advocates who will spread positive WOM organically.Incentivizing referrals is another effeive way to encourageeate a network of brand advocates who will spread positive WOM organically.Incentivizing referrals is another effeive way to encourage customers base grewof brand advocates who will spread positive WOM organically.Incentivizing referrals is another effeive way to encourage customers to advocates who will spread positive WOM organically.Incentivizing referrals is another effeive way to encourage customers to recommend aadvocates who will spread positive WOM organically.Incentivizing referrals is another effeive way to encourage customers to recommend a produ the who will spread positive WOM organically.Incentivizing referrals is another effeive way to encourage customers to recommend a produ or servicel spread positive WOM organically.Incentivizing referrals is another effeive way to encourage customers to recommend a produ or service. positive WOM organically.Incentivizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral WOM organically.Incentivizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral programsM organically.Incentivizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral programs,ganically.Incentivizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral programs, likelly.Incentivizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral programs, like theIncentivizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral programs, like the one>Incentivizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral programs, like the one used ofizing referrals is another effeive way to encourage customers to recommend a produ or service. Referral programs, like the one used by referrals is another effeive way to encourage customers to recommend a produ or service. Referral programs, like the one used by Dropboxferrals is another effeive way to encourage customers to recommend a produ or service. Referral programs, like the one used by Dropbox,. By another effeive way to encourage customers to recommend a produ or service. Referral programs, like the one used by Dropbox, offerffeive way to encourage customers to recommend a produ or service. Referral programs, like the one used by Dropbox, offer tangible for sharing the service,mers to recommend a produ or service. Referral programs, like the one used by Dropbox, offer tangible rewards forrecommend a produ or service. Referral programs, like the one used by Dropbox, offer tangible rewards for customers whod a produ or service. Referral programs, like the one used by Dropbox, offer tangible rewards for customers who refer othersprodu or service. Referral programs, like the one used by Dropbox, offer tangible rewards for customers who refer others. Thesedu or service. Referral programs, like the one used by Dropbox, offer tangible rewards for customers who refer others. These rewards can range existingce. Referral programs, like the one used by Dropbox, offer tangible rewards for customers who refer others. These rewards can range from discounts andral programs, like the one used by Dropbox, offer tangible rewards for customers who refer others. These rewards can range from discounts and free produsrograms, like the one used by Dropbox, offer tangible rewards for customers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cashrams, like the one used by Dropbox, offer tangible rewards for customers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives thethe one used by Dropbox, offer tangible rewards for customers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. and attra new offer tangible rewards for customers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By organicallys for customers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offeringpr customers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers austomers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reasontomers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason toomers who refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promotebnbwho refer others. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand successothers. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand,. These rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businessesse rewards can range from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize aroundange from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on from discounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasmscounts and free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and wordand free produs to exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and turnmouthprodus to exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and turn satisfied customerso exclusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and turn satisfied customers into vocal Thelusive offers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and turn satisfied customers into vocal brandffers or even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and turn satisfied customers into vocal brand advocates even cash incentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and turn satisfied customers into vocal brand advocates.buildingncentives. By offering customers a reason to promote the brand, businesses can capitalize on their enthusiasm and turn satisfied customers into vocal brand advocates.ves. 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