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本文来源:曼朗 发布时间:2015-06-17 分享:
人们常常把搜索引擎SEM营销称之为上网站、网络之门,随着我国互联网络的发展,上网用户越来越多,对中国人的网络之门的争夺战也愈演愈烈。世界著名搜索引擎yahoo、altavista相继推出中文版搜索引擎,netscape不久前也声称推出中文版的netcenter,中国人的网络之门正逐渐被外国人占据。
随着互联网的迅速发展,检索所有新出现的网页变得越来越困难,CNNIC更新调查报告显示,搜索引擎是用户得知新网站的更主要途径,网站访问量82.2%以上来源于搜索引擎,可见网络营销的意义有多大。搜索引擎作为查询网络信息资源的一个工具,预先对网页中的每一个词(即关键词)进行索引,建立索引数据库的全文搜索引擎SEM营销。当用户查找某个关键词的时候,所有在页面内容中包含了该关键词的网页都将作为搜索结果被搜出来。在经过复杂的算法进行排序后,这些结果将按照与搜索关键词的相关度高低,依次排列。目前,搜索引擎已普遍使用超链分析技术,除了分析索引网页本身的内容,还分析索引所有指向该网页链接的URL。Anchor text、甚至链接周围的文字。研究表明,搜索引擎SEM营销是目前更重要,效果更明显的网站推广方式,也是更为成熟的一种网络营销方式,以上由曼朗网络品牌营销小编整理提供。
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