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本文来源:曼朗 发布时间:2015-08-28 分享:
上海网络营销介绍在软文营销中,为了吸引读者,增加点击量及提升转化率,媒体常常炮制出许多有吸引力的标题,我们可以对其总结,发现其中的奥妙。
,言简意赅,字数限制在14个以内;
第二,善用数字,阿拉伯数字独特醒目易被点击;
第三,巧用标点,标点强化标题语气,引起读者注意;
第四,运用英文,适当的英文单词会提升软文点击量;
第五,多用动词,动词可以生动表述,提升立体感;
第六,常用问句,采用问句形式可以让读者产生共鸣;
第七,靠近热点,焦点、时事、热议话题运用到标题里可以快速提升标题点击率;
第八,解密内幕,本着公正的原则去揭露一些大家熟知却并不详知的内幕;
第九,优惠信息,促销、折扣、免费等优惠信息在标题中体现可以直接提升读者点击量;
第十,锁定关键词,将大家常用的、熟知的关键词引入标题,便于搜索;
第十一,做好链接、与软文内容、主题页面相匹配,将文字链接到网页;
第十二,标题彩色化,将标题彩色化处理,更醒目,引起读者注意。
网络推广公司常常以上12条原则适用于软文的标题,也适用于其他文章的标题,并且这些原则能比较全面地概括软文标题的设计原理,我们可以在软文的写作过程中选择使用。推荐大家阅读《sem外包服务介绍软文能够起到的作用》,能够让大家更清楚的了解什么才是真正的“软文”。
本文标签: SEM外包
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