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本文来源:曼朗 发布时间:2015-07-13 分享:
按照开展网络营销的地域延伸来分类,网络营销可分为:本地网络营销,远程国内网络营销和全球网络营销。
本地网络营销通常是利用本城市或者本地区的信息网络实现的网络营销活动,网络营销的覆盖面相对较狭小。本地网络营销系统是利用Internet、Intranet或者专用网络,将交易系统、支付系统、保险系统、检验系统等联系在一起的网络系统。建立和完善本地网络营销信息系统是企业在全球范围内开展和实现网络营销的基础和关键。
远程国内网络营销是指在本国范围内进行的网络营销活动,其活动的地域范围较广,对软、硬件和技术的要求较严格。开展远程国内网络营销的企业要想在全国范围内实现信息沟通的电子化和自动化,必须具备一定的网络营销知识、经济能力以及一定的综合管理协调能力。
全球网络营销是指在全世界范围内进行的网络营销活动,它涉及到各方的相关系统,如买卖方国家的贸易公司、海关系统、银行金融系统、税务系统、保险系统等。全球网络营销业务内容繁杂、数据来往频繁,为了使网络营销顺利开展,各方应共同努力制定出全球认可的网络营销标准和网络营销协议,以确保网络营销品牌系统的安全、准确和可靠。
本文标签: 网络营销
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